PicMenu
A photo menu behind the QR code on the table, so diners see the dish before they order. No app to download.
The brief
- Client
- PicMenu
- What they do
- Online menus with dish photos for local restaurants in Kissimmee and Orlando.
- The problem
- A paper menu has no pictures, so diners point at a line of text and guess. Changing a price or a sold-out dish means a reprint or a pen.
- What we solved
- Scan the QR code on the table and the menu opens in the phone's browser with photos of the dishes, no app. Owners change prices, hours and photos from their phone, and a dish marked sold out grays out on menus that are already open. While the food comes, the table can play games. Free for the first 100 restaurants.
The bet is the line on PicMenu's own homepage: people order what they can see. A diner scans the code on the table, the menu opens in the browser they already have, and the dishes come with photos instead of a line of text to decode.
The owner side runs from a phone: change a price, swap a photo, set the hours, mark a dish sold out and watch it gray out on menus that are already open. There are sixteen menu styles, from chalkboard to diner ticket, and the server checks every choice against one list of valid styles before it saves. The QR codes are made at the highest error correction level, so a code still scans with up to 30% of it smudged or covered. For the wait, the menu carries games: SLICE for one player, Chip Night with play chips for the table, Table Snake for the whole room, and fourteen classics like checkers and paddle ball.
Results
What changed after launch
Menu styles
16
Table games
19
Apps to download
0
QR error correction
30%